Proactive Investors - Run By Investors For Investors

dotDigital joins PayPal as Magento platinum partner

The new initiative from Magento, which has some 240,000 customers worldwide, is aimed at strengthening its relationships with sector leaders.
dotDigital joins PayPal as Magento platinum partner
It will give dotDigital a "tremendous pool of opportunity" according to N+1 Singer

DotDigital (LON:DOTD) has won a prestigious new accolade from a major retail technology supplier.

E-commerce technology business Magento Commerce has chosen DotDigital to be one of only two holders of its platinum partner status.

The other is US payment giant PayPal (NASDAQ:PYPL).

The new initiative from Magento, which has some 240,000 customers worldwide, is aimed at strengthening its relationships with sector leaders.

Magento has chosen PayPal and dotDigital to help it to address the two main concerns from merchants when using the web, payments and marketing.

Magento, formerly part of online e-commerce giant eBay, is the most dominant technology provider to the Internet retailer top 1000, with more than double the amount of clients compared to its next biggest rival.

It was officially spun-off earlier this month and is now backed by private investment firm Permira.

The company helps retailers integrate their digital and physical selling capabilities, providing digital technology to some of the world’s largest merchants.

DotDigital is the only email and multi-channel marketing company given the platinum status, which N+1 Singer said is a “significant endorsement of the group’s capabilities”.

Dotmailer, the company’s email platform, gives companies the ability to email millions of customers at a time, and has been the marketing application of choice for customers of Magento’s open commerce platform since 2013.

The email service allows companies to gather and use customer data to increase sales.

Simone Barratt, chief executive of dotDigital, said: “We believe this enhanced relationship will provide greater opportunities for Dotmailer particularly as part of our international growth strategy.”

N+1 Singer agrees, adding that Magento’s 240,000 clients are a “tremendous pool of opportunity for dotDigital, supporting its growth ambitions."

Why Invest In Dotdigital Group plc? Read More Here

Register here to be notified of future DOTD Company articles
View full DOTD profile

Dotdigital Group plc Timeline

Big Picture
January 19 2016

Related Articles

May 16 2016
Health marketing group has increased its dividend every year since 2006
January 19 2016
Expansion is going well stateside and it looks like down under is the next region to fall under dotDigital's spell
Porta Communications looks to be succeeding in its bid to build a global integrated agency as the group's half year results underlined.

© Proactive Investors 2016

Proactive Investor UK Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.