www.smartfocus.com
smartFOCUS Group PLC (LSE:STF) is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.
* Everything we offer is designed with marketing in mind
* Our company is built on both marketing experience and technical expertise
* We develop and support our own technology
Headquartered in the UK, we operate globally from offices in Europe, Asia and the US – including our specialist US News & Media subsidiary smartFOCUS Astech. As well as high profile media brands our clients include leading financial services, telecoms, retail, utilities, travel and online gaming companies.
SmartFOCUS FY results set to beat expectations after more client wins
SmartFOCUS (AIM: STF) is expecting its full year results to be ahead of market consensus following recent contract wins, including the deal with financial services group Liverpool Victoria (LV=) secured earlier this month to streamline its entire marketing strategy.
Prior to securing the deal from LV=, smartFOCUS landed a contract for digital marketing suite smartMARKETER from Rank Group (LSE: RANK), while its client AAA, the US’ largest organization for motorists and leisure travellers, implemented its full suite of marketing software to increase cross-sell and up-sell opportunities across its more than 51 million members after the initial deployment of the group’s solutions yielded impressive results.
Apart from Ranbk Group, AAA and LV=, the company’s clients and partners include, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.
SmartFOCUS ASTECH is a specialist division of the group located in Denver, US, and provides marketing expertise and services to more than 200 news media companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.
Its specialist division smartFOCUS Digital, located in London, provides smartMARKETER eChannel, comprising email, mobile, social network, landing page, micro-sites and RSS channel communications.
“It is pleasing to be able to announce another profits upgrade ahead of our forthcoming year end in this, the first full year of our transformed business model. We are going into 2010 with a higher level of recurring revenues and good prospects for ongoing growth,” said Chief Executive of smartFOCUS Chris Underhill.
Back in September, the company reported first half revenues of £5.6 million, marking a 13% year on year increase, with recurring revenues making for 61% of the total compared to 46% for H1 2008, while pre-tax profits amounted to £0.2 million compared to a loss of £0.6 million a year ago. The outlook was upbeat as revenue visibility increased to 87% in August and trading remained strong.
The company’s financial year will conclude on 31 December 2009.
SmartFOCUS simultaneously announced the appointment of Chris Gater, a non-executive director since 2004, as non-executive Chairman after the current non-exec Chairman John Charles stepped down to concentrate on his other business interests. SmartFOCUS is now search for a new non-exec director to replace Gater.
Shares in the company rose 4.5% on the news this morning.
