Sign up UNITED KINGDOM
Proactive Investors - Run By Investors For Investors

Ebiquity well placed in opaque media world, says Numis

Marketing analytics firm Ebiquity is well placed to benefit in a digital world where clients demand greater accountability from their media investment, reckons City broker Numis, which rates shares a 'buy'.
Ebiquity well placed in opaque media world, says Numis
Digital hasn't been the "Holy Grail" in the media marketing world

Marketing analytics firm Ebiquity (LON:EBQ) is well placed to benefit in a digital world where clients demand greater accountability from their media investment, reckons City broker Numis, which rates shares a 'buy'.

The tech firm digests the so called "big data" and helps  companies establish whether they are getting enough bang for their advertising and marketing buck.

It works with 1,100 clients worldwide.

Reacting to an analyst day yesterday, Numis highlighted Ebiquity's high penetration of leading marketers globally.

"A key focus is now upselling clients to take multiple products and cross-selling from one country into multi-territory or global assignments," noted analyst Paul Richards, who targets 162p for the stock (current price: 146p).

Significantly, the firm highlighted that digital media, far from being the Holy Grail within marketing, had lead to greater opacity (fuzz) in the media marketplace.

On that front, Ebiquity is developing OPTix, which will measure online performance and value measurement, the broker notes.

"The group acts as an independent advisor to marketers to help them target their spend effectively and ensure their media agencies adhere to its contract," added Richards.

Ebiquity shares were unchanged at 146p.

Giles_55af4ddca6481.jpg
Why Invest In Ebiquity plc? Read More Here

Register here to be notified of future EBQ Company articles
View full EBQ profile

Ebiquity plc Timeline

Newswire
September 09 2016
Newswire
July 19 2016

Related Articles

social-media.jpg
February 20 2017
One particular development of note is Cello Pulsar, a social media analytics tool that has, according to the experts, the potential to be a real winner.
learning symbol on a keyboard
January 16 2017
The English language learning specialist is confident it can kick on in the coming year
White board with marketing ideas
March 13 2017
There was a bit of a wobble in the run-up to the Brexit vote and shortly after it, but the group's 'buy, build & grow' strategy is taking shape

© Proactive Investors 2017

Proactive Investor UK Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.