Plethora is focussed on the development and marketing of products for the treatment of urological disorders. The Company is focussed on: (i) seeking to increase the value of its development assets the most advanced of which is PSD502 for the treatment of premature ejaculation; and (ii) driving the development of its speciality sales and marketing business, The Urology Company
Plethora’s subsidiary, The Urology Company Limited, established in 2009, markets and distributes a range of branded and generic pharmaceutical products, pharmaceutical specials, medical devices and nutritional supplements for the treatment of urology, and obstetric conditions. Its products fall into two categories (i) Professional – where a physician, nurse or other healthcare professional makes a prescribing decision and (ii) Consumer – where the consumer/patient makes a buying decision.