Proactiveinvestors RSS feed en Mon, 28 May 2018 00:25:33 +0100 Genera CMS (Proactiveinvestors) (Proactiveinvestors) <![CDATA[Media files - Live Company Group sees "substantial" growth of BRICKLIVE brand ]]> Tue, 22 May 2018 13:14:00 +0100 <![CDATA[News - Live Company opens BRICKLIVE show in Buenos Aires ]]> Live Company Group Plc (LON:LVCG) has announced the arrival of its BRICKLIVE content in Buenos Aires with a show that opened on May 19 and 20.

The AIM-listed media company said the show features popular BRICKLIVE content including LEGO Safari animals, brick pits including Duplo and Soft Play, racetracks, the ever-popular graffiti wall and a host of build zones made up of LEGO themes including Star Wars, Minecraft, Friends, City and Architecture bricks.

READ: Live Company to launch BRICKLIVE Kids’ Café in Seoul

The group added that the show, which takes place at the La Rural Exhibition Centre, would run for a further 3 days over the weekend of May 25-27.

Live Company also said that BRICKLIVE’s licensed partner for Argentina, EXIM ENT, had attracted new sponsors for the Buenos Aires show including Banco Macro, one of the largest banks in Argentina.

EXIM ENT is BRICKLIVE's licensed partner for countries in Latin America, including Argentina, Uruguay and Mexico, operating on a licence fee and working closely with the regional and international Brick Live Group team.

WATCH: Live Company Group sees "substantial" growth of BRICKLIVE brand

David Ciclitira, executive chairman of Live Company Group, said: "Watching BRICKLIVE events grow and thrive around the world is unbelievably exciting. Following their first show at the end of last year in Campinas, we are excited to now be building a presence in Argentina which demonstrates the universal appeal of the BRICKLIVE offering.

He added: “The Buenos Aires event is a perfect example of just how diverse a BRICKLIVE event can be. There is something for animal lovers, Star Wars fans, AFOLs and children. BRICKLIVE events have the potential to appeal to a variety of demographics and the Buenos Aires show is proof of this."

In early morning trading Monday, Live Company shares were up 1.8% at 41.2p.

Mon, 21 May 2018 08:32:00 +0100
<![CDATA[RNS press release - BRICKLIVE opens in Argentina ]]> Mon, 21 May 2018 08:00:01 +0100 <![CDATA[News - Live Company to launch BRICKLIVE Kids’ Café in Seoul ]]> Live Company Group Plc (LON:LVCG) said its BRICKLIVE Kids Café will launch next month at the Dongdaemun Design Plaza in Seoul, South Korea.

The AIM-listed media company said the café would be a permanent venue featuring LEGO animals such as a leopard, a lion cub, two macaws and the fan-favourite Feed the Frog game. 

READ: Live Company launches permanent hotel fixture BRICKLIVE Kids’ Club in Guam

As well as the models, the café will also feature BRICKLIVE's top attractions, including a brick pit, an interactive graffiti wall and racetracks.

The Design Plaza is located in the Dongdaemun district of Seoul and is South Korea’s largest fashion district and a popular tourist destination.

The group added that it was also working with Hino, a food celebrity in the country who is well known for designing, creating and launching brands and restaurants around Korea and the far east.

David Ciclitira, executive chairman at Live Company, said: "Having signed the contract for the launch of 100 Kids' Cafés by 2022 across China, we are delighted to launch the first BRICKLIVE Kids' Café in Korea, marking a new license strand for the Brick Live Group.

He added: “As Korea's presence on the global stage grows, we are excited to be working with Hino at launch to help amplify the BRICKLIVE brand among new audiences and current fans. To be able to help the BRICKLIVE brand grow with a permanent presence in the spectacular DDP is an opportunity we are looking forward to seeing develop."

Fri, 18 May 2018 07:38:00 +0100
<![CDATA[RNS press release - Launch of BRICKLIVE Kids' Cafe ]]> Fri, 18 May 2018 07:00:05 +0100 <![CDATA[News - Live Company launches permanent hotel fixture BRICKLIVE Kids’ Club in Guam ]]> Live Company Group Plc (LON:LVCG) has launched a permanent hotel fixture BRICKLIVE Kid’s Club in The Westin Chosun Haevichi Resort in Guam, having signed a three-year contract with South Korea’s Haevichi Hospitality Guam Inc.

The AIM-listed firm said the BRICKLIVE Kids’ Club creates a colourful 100 square metre play zone with 18,000 bricks with a brick wall, graffiti wall, race track zone and Build Zones featuring LEGO Friends and City Bricks.

READ: Live Company raises £350,000 from existing institutional investor to support new touring exhibitions arm

The group said the concept is a mini version of the two larger BRICKLIVE Centres already located in shopping centres in Seoul and builds on the success of Brick Live’s first hotel-based BRICKLIVE pop-up created in the Ananti Cove Hotel in Busan last August.

Live Company added that it expects this deal to be the first of additional signings over the course of 2018, as it looks to roll out BRICKLIVE Kids’ Club with additional partners throughout the Far East.

David Ciclitira, executive chairman at Live Company, said "we are very excited to extend mini BRICKLIVE hubs into hospitality spaces to make BRICKLIVE even more accessible.”

He added:” I am personally passionate about providing a learning environment where children can experience that there is no limit to their creativity – so launching a club specially for kids, with the opportunity too scale via our network, felt like a natural step.”

Thu, 03 May 2018 07:33:00 +0100
<![CDATA[RNS press release - Launch of BRICKLIVE Kids? Club ]]> Thu, 03 May 2018 07:00:04 +0100 <![CDATA[Media files - Live Company Group launches BRICKLIVE Touring ]]> Fri, 13 Apr 2018 13:23:00 +0100 <![CDATA[News - Live Company raises £350,000 from existing institutional investor to support new touring exhibitions arm ]]> Lego-based events organiser Live Company Group Plc (LON:LVCG) is to take its themed shows on the road after setting up a new division, BRICKLIVE Touring.

Kicking things off is an exhibition called BRICKLIVE Animal Paradise, which is designed to educate the LEGO fan community about endangered species and will feature more than 65 LEGO animals, including a full-size African elephant and a snow leopard.

WATCH: Live Company Group launches BRICKLIVE Touring

No specific partnerships or locations have been announced yet, but Live said it will update investors in due course.

Asian markets the initial focus

To help support the new division, Live is raising £350,000 through a private placing with an existing institutional investor.

Live is selling 1mln shares at 35p apiece – marginally below Thursday’s closing price of 35.5p.

“This is an incredibly exciting opportunity for BRICKLIVE, which we are looking to launch and expand within our Asian markets initially,” said executive chairman David Ciclitira.

“We believe that the creation of these species in LEGO bricks, together with a tailored educational programme, will be an incredibly powerful way to raise awareness of the vital need to protect endangered species, among both parents and children, while also providing a unique platform to further strengthen and grow the BRICKLIVE brand around the world.”

On a separate note, the AIM-listed company confirmed it will publish its full-year results for the 12 months ended December 31 2017 next month (May).

Fri, 13 Apr 2018 07:29:00 +0100
<![CDATA[RNS press release - Launch of BRICKLIVE Touring and Placing ]]> Fri, 13 Apr 2018 07:00:02 +0100 <![CDATA[Media files - Live Company Group ‘run off its feet with interest’ and new launches ]]> Mon, 09 Apr 2018 12:35:00 +0100 <![CDATA[News - Live Company Group makes further inroads into China ]]> Live Company Group Plc (LON:LVCG) said a second permanent BRICKLIVE centre, based around fun with LEGO bricks, is to open in China.

Brick Live Centre Education Development (Beijing) Limited, a joint venture of which Live Company (LVCG) is a member, has agreed to open a BRICKLIVE centre in Shanghai in the autumn of this year.

WATCH: Live Company Group ‘run of its feet with interest’ and new launches

The first BRICKLIVE centre in China is scheduled to open next month in the ski resort of Fulong Chongli.

Having signed up two partners in China this year LVCG said it is planning to unveil up to three more later this year and then five more each year thereafter.

LVCG also revealed it has secured a five-year licensing deal with Cross Media Group of Seoul, South Korea, for the exclusive right to open and operate BRICKLIVE branded kids cafes in China.

Under the agreement, a minimum of five cafes will be launched in 2018, rising to 30 by the end of 2019 and 100 by the end of 2022.

Meanwhile, following LVCG’s successful show in New York in February of this year, the company has decided to launch the BRICKLIVE brand across the US and to discontinue the LEGO LIVE brand.

"BRICKLIVE is a global brand with an already firm foothold in 17 countries, so we are very excited to extend our reach further into the Far East with two permanent centres in China. A hugely important market for us, we're looking forward to further building our presence there via exhibitions and shows as well as BRICKLIVE events in coming years," said David Ciclitira, LVCG’s executive chairman.

Shares in LVCG rose 2.7% in the first hour of trading on Thursday.

Thu, 05 Apr 2018 09:17:00 +0100
<![CDATA[RNS press release - Company update ]]> Thu, 05 Apr 2018 07:45:01 +0100 <![CDATA[Media files - Live Company exceeds events expectations one brick at a time ]]> Wed, 10 Jan 2018 08:27:00 +0000 <![CDATA[News - Live Company Group surges after it signs deal in Brazil ]]> Live Company Group Plc (LON:LVCG), the Lego bricks events organiser, has entered into a six-year contract relating to BRICKLIVE events in Brazil.

The contract is with Universal Entretenimento e Produções (UEP) and will see UEP organise, promote and stage each BRICKLIVE event, while Live Company subsidiary Bricklive International (BLI) will source and provide content for the events.

Licence fees

BLI will receive licence fees with the potential for further revenues through merchandising and additional content income.

Shares in Live Company shot up, despite the company revealing it had raised £1.6mln through a placing of shares at 35p a pop.

The funds raised will support BRICKLIVE’S increased network in South America and Asia.

"To start 2018 with such a significant increase in contracted events speaks volumes for the success of the BRICKLIVE brand. Having had such a successful start to the year, I look forward to continued growth in 2018, especially in our expanded emerging markets. We are delighted to welcome our new institutional and other investors to the register, including Miton Group PLC," said David Ciclitira, the executive chairman of Live Company.

READ: Live Company building​ on the popularity of a children's favourite

Speaking to Proactive Investors, Ciclitira said the company could theoretically have raised more money, such was the enthusiasm of the institutions, “but we don’t need the extra money at the moment”.

“Our broker, Shard Capital, thinks it might be because the business is a lot easier to understand than the usual stream of miners and biotechs that are looking for backing from fund managers,” he quipped.

Ciclitira identified China as a key market for Live Company, but in all probability, there is hardly a region in the world where the idea of Lego shows is not going to be a goer.

“It’s a universal concept,” the executive chairman said.

Questioned about the barriers to the entry, Ciclitira said running these sorts of shows might look easy, but it is essential to have the creativity, the relationship with Lego and the right team of people.

“It’s about having the partnerships, and having those partnerships at every level,” he said.

For a relatively new company, the BRICKLIVE brand has already made an impact on the primary audience: the kids (although he also mentioned the existence of AFOLs – adult friends of Lego).

“I had some feedback from kids in Switzerland, and the kids remembered the BRICKLIVE brand. It’s incredible.”  


Shares in Live Company were up 17.4% to 49.9p towards the end of trading on Monday.

--- adds management comment and share price ---


Mon, 08 Jan 2018 15:42:00 +0000
<![CDATA[RNS press release - BRICKLIVE Brazil contract and Placing ]]> Mon, 08 Jan 2018 07:00:03 +0000 <![CDATA[RNS press release - Completion of Acquisitions and re-Admission to AIM ]]> Wed, 27 Dec 2017 08:00:01 +0000 <![CDATA[RNS press release - Result of Meeting ]]> Fri, 22 Dec 2017 12:54:34 +0000 <![CDATA[News - Live Company building on the popularity of a children's favourite ]]> Apparently, every person in the UK at some point in their lives will hold or touch a Lego brick.

Imagine that scenario in all of the countries in Asia, especially China and Japan, and it’s easy to appreciate why David Ciclitira is excited about a reshaped and rejuvenated Parallel Media Group PLC (LON:PAA).

WATCH: Parallel Media Group PLC to use Bricklive to build Lego events brand

Two recent acquisitions, Brick Live and Parallel Live Media, have refocused the AIM-listed firm into an organiser of fan-based events based around a Lego theme.

And if Parallel Media has undergone a rejuvenation, so has Ciclitira, who was evangelical in his belief in both Lego and the potential to expand the number of shows, when he talked to Proactive.

This can work

A 25-year veteran of golf and music promotions across Asia, the 60-year old described an almost damascene conversion to the plastic bricks when he attended a show staged by Brick Live at the NEC in Birmingham in November 2016.

“I was absolutely gobsmacked by what a great experience it was,” he said.

“Kids have never seen so much Lego. There is not an instruction book anywhere, they just build and create.

“The Lego pieces are the cement of the show, which was all about children enjoying themselves.

“It was at that point I thought this can be really interesting and work.”

This year Brick Live and Parallel Media Live, a separate company that puts on shows in the US, staged 17 shows.

The aim is for 30 in 2018, though Ciclitira is confident it can do more.

Ultimately his aim is to be running 100 shows by 2020 and a big name has been brought on board to help get to this target.

High profile management

Andrew Smith took over in November as managing director of He came from Multiplay, a part of Game Digital, where he had established Insomnia as the UK’s largest gaming event.

He also ran Minecon, the largest gaming event in the world and themed around Minecraft, the hugely successfully building game.

The logical thinking required in Minecraft has children hooked all over the world with more than 50mln versions of the game sold so far.

This link with Minecraft is also important to Brick Live, where a successful part of the events it stages is the Minecraft area, which combines education with Lego.

Countries such as Korea are already including computer coding into their school curriculums and Ciclitira sees the Minecraft link as a novel way to tap into this.

Lego intrigued

Indeed, Lego themselves are reportedly intrigued by what Brick Live is doing with Minecraft and the possibilities it might open up in Asia, he says.

Brick Live has no formal relationship with Lego, though US company Parallel Media Live does have a licence.

Ciclitira says the two companies have a good relationship and it even has a compliance officer to make sure nothing it does will upset the brand owner.

The relationship is more of collaboration and mutual benefit, he says something that will be important in Asia, where it has good knowledge and experience.

Brick Live and Parallel Media’s business model is to work with partners that are licensed to organise and stage an event in a particular demographic region.

Income comes from licence fees, revenue sharing and merchandising.

Licences are granted for four to five years, contain strict non-compete clauses and specify what content is to be provided.

Visitors pay an entrance fee. In the UK it is £20 standard or £35 VIP, from which there is a sharing percentage of up to 10%.

All merchandising rights are retained by Parallel Media.

Visitor numbers are impressive. Some 36,000 people attended a show in Basel and 25,000 and 20,000 respectively in recent shows in Naples and Brussels.

A permanent exhibition is also being established in Beijing in a ski resort ahead of the Winter Olympics in 2022.

Sales at the shows are also eye-catching. Toys‘R’Us, which partnered the NEC event in November 2016, shifted over 1mln units of Lego in four days with an average spend of £260.

Complex series of deals

Ciclitira will end up with 56% of the company once all of the transactions go through.

That will include loans made by him to Parallel Media and also his existing interest in Brick Live and Parallel Media Live.

A placing at 30p will raise a further £1.26mln to provide working capital.

Given the fees and costs involved in bringing the three companies together, it might take a while for the stated numbers easily to reflect how the business is trading.

Brick Live though posted interim revenues of £1.07mln to June to follow £1.74mln in the year to December 2016.

Ciclitira says the key is building a network of shows.

A name change to Live Company Group will herald the start of the new phase for the group and Ciclitira is confident.

“I’ve spent most of my life in events and the thing about this is it sells itself. It really is an extraordinary product.”

Tue, 19 Dec 2017 11:39:00 +0000
<![CDATA[Media files - Parallel Media Group PLC to use Bricklive to build Lego events brand ]]> Tue, 12 Dec 2017 14:05:00 +0000 <![CDATA[RNS press release - Proposed Acquisitions and Placing ]]> Wed, 29 Nov 2017 07:11:47 +0000 <![CDATA[RNS press release - Loan Update ]]> Tue, 14 Nov 2017 08:37:28 +0000 <![CDATA[RNS press release - Half-year Report ]]> Fri, 29 Sep 2017 13:18:55 +0100 <![CDATA[RNS press release - Share price movement and suspension of shares ]]> Wed, 09 Aug 2017 12:15:01 +0100 <![CDATA[RNS press release - Clarification re substantial shareholders ]]> Tue, 11 Jul 2017 17:52:39 +0100 <![CDATA[RNS press release - Loan Funding Agreements ]]> Fri, 30 Jun 2017 07:00:04 +0100 <![CDATA[RNS press release - Holding(s) in Company ]]> Fri, 30 Dec 2016 12:31:40 +0000 <![CDATA[RNS press release - Update and Loan Funding ]]> Fri, 30 Dec 2016 10:00:01 +0000 <![CDATA[RNS press release - Holding(s) in Company ]]> Thu, 22 Dec 2016 10:06:49 +0000 <![CDATA[RNS press release - Holding(s) in Company ]]> Wed, 26 Oct 2016 09:28:43 +0100 <![CDATA[RNS press release - Half Yearly Report ]]> Wed, 28 Sep 2016 11:22:13 +0100 <![CDATA[RNS press release - Holding(s) in Company ]]> Tue, 02 Aug 2016 11:56:11 +0100 <![CDATA[RNS press release - Holding(s) in Company ]]> Thu, 28 Jul 2016 15:33:53 +0100 <![CDATA[RNS press release - Posting of Annual Report ]]> Thu, 30 Jun 2016 14:17:59 +0100 <![CDATA[RNS press release - Loan Update ]]> Thu, 30 Jun 2016 11:20:43 +0100 <![CDATA[RNS press release - Final Results ]]> Thu, 30 Jun 2016 11:20:24 +0100 <![CDATA[RNS press release - Dispute resolution ]]> Thu, 24 Mar 2016 16:12:32 +0000 <![CDATA[RNS press release - Notification of Possible Share Scam ]]> Tue, 08 Mar 2016 07:00:08 +0000 <![CDATA[RNS press release - Holding(s) in Company ]]> Fri, 04 Mar 2016 15:07:53 +0000 <![CDATA[RNS press release - Loan Update ]]> Tue, 01 Mar 2016 13:37:53 +0000 <![CDATA[RNS press release - Change of Adviser ]]> Tue, 01 Mar 2016 07:00:12 +0000 <![CDATA[RNS press release - Heads of Agreement and Loan Update ]]> Tue, 22 Dec 2015 11:01:56 +0000 <![CDATA[RNS press release - Result of AGM ]]> Mon, 07 Dec 2015 16:01:20 +0000 <![CDATA[RNS press release - Notice of AGM ]]> Mon, 16 Nov 2015 07:00:09 +0000 <![CDATA[RNS press release - Heads of Agreement ]]> Thu, 12 Nov 2015 07:00:09 +0000 <![CDATA[RNS press release - US pop songstress's Japan concerts ]]> Thu, 22 Oct 2015 07:10:21 +0100 <![CDATA[RNS press release - Half Yearly Report ]]> Wed, 30 Sep 2015 08:09:34 +0100 <![CDATA[RNS press release - Final Results ]]> Tue, 30 Jun 2015 16:43:59 +0100 <![CDATA[RNS press release - Trading Update and Notice of Results ]]> Fri, 15 May 2015 08:27:41 +0100 <![CDATA[RNS press release - Update re: Golf Division ]]> Fri, 10 Apr 2015 14:21:58 +0100