Big picture - Why invest in Be Heard Group
Be Heard Group Snapshot
Be Heard is a pure play digital services group operating at the intersection of marketing, technology and e-commerce.
Our goal is to build an agile group of connected partners focused on helping clients maximise their return on investment from digital marketing.
To achieve this, we acquire and connect exceptionally talented companies spanning key digital marketing disciplines, and nurture them by providing management experience, access to deeper resources and a strong platform for growth.
Marketing services have become polarised between the giant holding groups and consultancy firms, and small specialist companies.
In the past, talented independents had a binary choice: stay independent or be bought up by one of the big guys.
This leaves a sizeable gap in the market for a mid-size, pure-play digital group like us. A nimble, connected group of exceptionally talented partners designed to deliver better, more integrated and more cost-effective solutions to clients.
We're not stamp collecting. Instead we seek out partners who share our values. Who are passionate about helping clients make the most of the digital world. Who make the right mood music with our existing partners.
We are building the Group around four cornerstones mapping the digital marketing journey:
- Strategy, insight and innovation
- Media planning and buying
- Creative and content
- UX, design and build
Our first four partner agencies - agenda21, MMT Digital, Kameleon and Freemavens - operate across these four cornerstones.
Across our four partner agencies we now have a team of nearly 200 digital marketing experts offering genuine breadth and depth across a wide range of capabilities and able to work as one team to deliver end to end solutions to clients.
Our goal is to be able to deliver integrated solutions across strategy, media, creative and design, a brilliant customer experience and maximum ROI for clients.
Data and analytics will be the foundation which links everything together. We will invest more in this area to ensure we have cutting-edge capabilities which underpin and strengthen all that we do.
Our initial focus has been to establish Be Heard in the UK. As well as seeking to add scale and capabilities, the next stage will be to explore opportunities to expand internationally to increase our ability to attract and develop global clients.
Be Heard Group plc is a digital marketing group operating at the intersection of marketing, technology and e-commerce. Our vision is to build an agile interconnected group focused on helping clients maximise their return on investment from digital marketing. To achieve this, we will acquire and connect best-in-class companies spanning the core digital marketing disciplines, providing management experience, access to deeper resources and a strong platform for growth.
Our partner companies:
Agenda21 is an award-winning digital media planning & buying and analytics agency based in central London. Operating under the banner 'Engineered for digital', Agenda21 provides digital strategy, digital media planning & buying and the use of deep analytics to generate customer insight and improve return on investment for clients.
MMT Digital is a highly-rated design, development & UX agency, specialising in architecting, creating and building bespoke websites & applications that deliver outstanding user experiences. With offices in central London and Uppingham, it is a leading global partner for Kentico, the content management system, e-commerce and marketing platform.
Founded in 2008, content marketing agency Kameleon specialises in digital and social content and is custom-built to provide brands with content-led campaigns that are both more effective and more engaging than traditional advertising. Kameleon creates compelling content that entertains and engages in its own right but is as accountable and measurable as any other marketing discipline. We exist to help brands change the way they advertise.
Freemavens is a technology and data-driven consultancy that transforms businesses by using big data to deliver insights, strategy and ideas. It enables brands to do more of the things that people love, and want to share, and so helps them grow faster.
Peter co-founded the leading UK advertising agency Wight Collins Rutherford Scott that as WCRS Group was introduced to USM in 1983. He led the transformation of this Group to become Aegis Group plc that became the largest independent media buying group and was acquired by Dentsu in 2013.
After taking a sabbatical from the industry Peter created and led the management buyout of WCRS from Havas in 2004 and then transformed the business into Engine Group, an integrated marketing services business that was sold to Lake Capital in 2014. Peter served as Chairman and CEO of Engine Group for ten years.
CHIEF OPERATING OFFICER AND CHIEF FINANCIAL OFFICER
Robin is a qualified chartered accountant (FCA) and a fellow of the Institute of Practitioners in Advertising. He was a co-founder and Finance Partner of leading UK advertising agency HHCL and on its acquisition became Legal and Commercial Director at Chime Communications plc.
He has since held roles as Chief Operating Officer (UK & Ireland) of McCann Erickson (part of the Interpublic Group) and as Global CFO/Commercial Director of ?What If! Holdings.
GROUP DEVELOPMENT DIRECTOR
Prior to joining the company, Ian served as Director of Digital Media and Technology at Enders Analysis, the independent TMT research and consultancy firm. He is former Vice-President of Interactive Marketing at AOL Europe, where he was on the UK management board with responsibility for commercial revenue. He played a lead role in establishing the IAB, the industry body which oversees and promotes online and mobile advertising, in the UK.
RAKHI GOSS-CUSTARD (NÉE PAREKH)
NON EXECUTIVE DIRECTOR
From 2002 to 2014, Rakhi held various roles within Amazon becoming Director of UK Media when she was a member of the UK Executive team with P&L responsibility for media businesses. Previously she was a consultant advisor at Zappos.com and has prior experience of several start-ups and strategy consulting. She has experience of acquisitions through her oversight role with The Book Depository within the UK and is a Non-Executive Director of Rightmove plc, Kingfisher plc and Intu Properties plc.
SENIOR INDEPENDENT NON EXECUTIVE DIRECTOR
David is a qualified chartered accountant (FCA). As an audit partner at EY LLP from 1991 to 2015 he held positions as the Head of UK Entrepreneurial Services, UK IPO Leader and Bristol Office assurance partner. Additionally, he was a member of the UK firm's Strategic Implementation Group. David is Non Executive Chairman of AIM quoted CH Bailey plc.
NON EXECUTIVE DIRECTOR
David was Head of Corporate Broking at Numis Securities Limited and Numis Corporation Plc, where he was an Executive Director until he stood down in February 2016. He started his career in commercial banking before becoming a number one ranked financials analyst at a number of leading firms including BZW, James Capel and UBS. In his 20 years as a corporate broker, David worked directly on the listings of over 30 companies and also advised Be Heard at the time of its reverse into Mithril Capital plc in November 2015.